Brand refresh for luxury cookware and coffee products.
American Kitchen
Collaborated directly with the Creative Director and Brand team to lead the visual direction for the legacy cookware rebrand. This involved refining the logo, selecting new typography, creating a cohesive color palette, and establishing brand guidelines.
Developed a photo direction for studio and lifestyle photography to support the website launch and social media presence, including casting and directing talent alongside photographers and stylists on location. Expanded the photo library by conceptualizing recipe ideas and partnering with a food stylist to capture compelling food photography and video content.
ESPRO
Led photography direction for ESPRO, overseeing the entire creative process for assets on social media and the website. This included researching recipes, generating photo ideas, curating sets and props, collaborating with photographers and stylists on set, directing talent, and retouching images in post-production. Additionally, I captured iPhone Reels content and designed the final digital and social media assets to bring the brand vision to life.
