Comprehensive deliverables for REI events hosted across the U.S
Summon the Snow
Grab your snug bibs & retro fits, REI brought back their annual Summon the Snow event! The event returned in 2024, attracting over 3,000 attendees and converting them into email subscribers—both new and loyal customers. To capture the throwback aesthetic, I crafted hand-drawn type starting as rough Procreate sketches, with the final hot pink lockup set against snowy photography to embody the event’s energy.
Promotions spanned Paid Social, Print Signage, and Email Banners, while Splash provided a seamless registration experience and housed all event details. Beyond the visuals, the event featured dozens of vendors offering interactive games, giveaways, and food trucks, with all proceeds benefiting the Protect Our Winters nonprofit organization.
Initial logo concepts showcasing hand-rendered type and illustration
Westside Outside
Over 4,000 attendees gathered in Atlanta for a free day of outdoor fun featuring live music, local vendors, and more.
I designed a wide range of assets to bring this community-focused event to life, including promotional posters, social media content, a Splash page for attendee tracking and event details, on-site banners, email graphics, and a sweepstakes campaign. The result was a vibrant celebration that connected people with the outdoors and fostered community engagement.
PAV Founders Market
A pop-up event at the Seattle Flagship store showcased six emerging outdoor brands, all founded and led by people of color. It was an exciting opportunity to spotlight these smaller brands across our event website, email campaigns, and social media, using creative motion design to maximize limited space and elevate their presence.
Sacramento Run Week
An 8 day celebration for all things running in the Sacramento area. For real, check out the highlight reel it looked awesome!
A custom logo with hand-rendered type in a “sticker style” was designed for the event, featured on merch (and even cookies!), incorporated into a photo backdrop, and applied across all digital and print materials. The Splash event hub page was key in centralizing information for daily run club meetups throughout the week.
Various Event Materials
REI hosts a wide range of events throughout the year, both big and small. Our Local Marketing Team initiatives often introduce the REI brand to new audiences, making each event—no matter the size—just as important as engaging our loyal customers.
This is a collection of deliverables from various events.
