Paid Media Campaigns for leading SaaS companies.
Accord
Collaborated directly with the Director of Marketing to design LinkedIn Ads that tested new brand messaging, evaluating insights for which visuals resonated with the target audience.
Clari
An initial deck packed with client branding and a few stylescapes created to align visual direction with the client’s internal team. Collaborate with a copywriter, creative director and Demand team for strategy to design content presented to the client.
For Clari, I sourced stock photography to add a human touch that resonated with their audience. I expanded their shape library, leaned into bold typography, and crafted visuals that aligned with their brand voice.
Seon
Initial stylescapes created to align visual direction with the client’s internal team. Collaborate with a copywriter, creative director and Demand team for strategy to design content presented to the client.
For Seon, I sourced stock photography while leaning into their illustration library. As our relationship with Seon evolved, we worked together closely in shaping their branding into a new aesthetic.
WizeHire
An initial deck packed with client branding and a few stylescapes created to align visual direction with the client’s internal team. Collaborate with a copywriter, creative director and Demand team for strategy to design content presented to the client.
For WizeHire, I sourced stock photography and paired it with organic shapes and line work to highlight key copy and logos. Their vibrant branded green became a bold visual tool, standing out in a LinkedIn feed dominated by blues.
Splash
An initial deck packed with client branding and a few stylescapes created to align visual direction with the client’s internal team. Collaborate with a copywriter, creative director and Demand team for strategy to design content presented to the client.
Splash's vibrant illustration library paired seamlessly with their bold color palette, creating a strong foundation for the ads. We centered our campaign through the tagline 'In any event, for every event,' which allowed us to highlight their product benefits in a variety of visuals.
