Bringing stories to life through thoughtful and unique branding.
Mickey’s Bagels
Inspired by my latest endeavor of baking sourdough bagels and my dog Mickey, who insists on having the last bite every time.
The typeface was fate, as soon as I saw the name "Bagel Fat One" perfectly fluffy and round–everything you want in a bagel. I modified it further to be more wonky and playful to mimic the handmade imperfections each bagel has. From there, I illustrated a pattern that could be used for stickers, to-go bags, web graphics and then daydreamed myself into creating a mural moment.
Callie Rose Photography
Logo Identity for Callie Rose Photography, evolving from a handwritten style to a more meaningful mark as her wedding photography business grows. The logo features her initials, CR, with a swirl inside the letter C, abstractly representing rose petals—a nod to the importance of "Rose" in her name. The swirl also allows the logo to function as a standalone R.
Mockups were created to showcase how the new logo can be applied across touchpoints like social media, website favicon, email signature, watermark and business cards.
Cove & Crescent
A wellness-focused small business inspired by coastal vibes. Rooted in nature and handcrafted products, I embraced hand-rendered elements for an organic, approachable aesthetic. This exploration included sourcing a typeface, creating illustrations, curating a vibrant, airy photo board and designing a couple of website pages.
