Digital & Social Media storytelling at Kohl’s through the latest social trends, brand launches or seasonal campaigns.
Social Media
Collaborate with the Social Media Strategy team to create dynamic organic and paid content across platforms like Instagram, Twitter, Snapchat, Pinterest, and Facebook. My role involved concepting fresh ideas weekly, planning shoots, and directing photographers and stylists to bring creative visions to life. I balanced multiple responsibilities, including managing edits, designing visuals during production, and occasionally producing self-guided iPhone content.
I also maintained and updated Kohl’s social media best practices and specs deck, ensuring the team stayed current with platform updates and had the tools to deliver optimized content. This system was essential for onboarding new hires and maintaining consistency across Designers and Art Directors.
Nine West Launch
Collaborated with a copywriter to concept initial ideas for the Nine West brand launch at Kohl’s, shaping a cohesive vision for Digital and Social deliverables. Led the design process by developing social post concepts, preparing detailed briefs for the lead Art Director to execute on set, and crafting final designs. Partnered closely with developers to ensure a seamless digital experience, bringing the campaign to life across platforms.
Little Co.
Little Co. by Lauren Conrad was designed as an adorable, practical, and sustainable option for little ones. I had the opportunity to bring the brand to life through engaging content on Kohls.com and across social channels, continuing to lead Little Co.’s design efforts for over a year. Playful GIFs became a hallmark of the brand’s visual identity, adding movement and charm to photography and product callouts while reinforcing its cheerful, family-friendly vibe.
Seasonal & Promotional GIFs
I had the unique opportunity to design versatile, ‘generic’ GIFs for Kohl’s email campaigns, adaptable for promotional, seasonal, or campaign messaging. Concepting these stop-motion creations was both fun and educational, offering a behind-the-scenes look at the meticulous process of photoshoots. From art directing sets to editing countless frames, the patience paid off in delivering dynamic, engaging visuals that added personality and energy to Kohl’s email communications.
